Listing Objectives


My objectives when listing your home are the following:

  1. Listen to your real estate goals and needs, making the selling process as easy as possible.
  2. To assist you in getting as many qualified buyers as possible into your home until it is sold.
  3. To communicate with you weekly the results of our activities.
  4. To assist you in negotiating the highest dollar value between you and the buyer.

I will:

  1. Assist you in pricing your home competitively. 
  2. Offer guidance in furniture placement and staging the home. 
  3. Make suggestions and advise you about changes you may want to make your property more salable. 
  4. Hire a photographer to take professional photographs of your home. 
  5. Utilize cutting edge marketing techniques including video and 3-D Matterport virtual reality models to provide maximum exposure and assure preferred placement on listing portals such as Realtor.com, Zillow, Trulia, Century 21.com, and JamesFestini.com. 
  6. Send out Just Listed Marketing Materials to the Neighborhood. 
  7. Personally hold an Open House the First Weekend it’s on the market. 
  8. Enter your home into the multiple listing service to make other real estate agents aware of your property for sale. 
  9. Design a special marketing plan, if needed, to accommodate the unique nature of your property. 
  10. Create a full-color brochure, available to all agents and prospective buyers who enter your home. 
  11. Post announcement on-off MLS marketplaces including the @properties internal application and Top Agent Network notifying local agents of your listing before hitting the market. This will maximize initial demand for your home thereby increasing the chance of a quick sale at top dollar. 
  12. Personally confirm and attend each showing maximizing the potential chance of a sale. 
  13. Personally call each showing agent for feedback 
  14. Perform a full market analysis on every 30 days the property is listed and contact you with any updates and suggestions regarding marketing your property. 
  15. Represent you on all offer presentations to assure you the best price and terms in negotiations. 
  16. Handle all follow-up on a contract being accepted including mortgage, title, inspection, and closing.

Would you like more information?

I use the most advanced marketing techniques available when selling a home.  Please view everything I include with each listing HERE

It is important to approach each and every showing with game plan.  View the strategies I use HERE

Obtaining useful feedback from potential buyers and incorporating it into the marketing plan is essential for a successful sale. Read how I maximize the amount of feedback received HERE

Read my blog about real estate and Orange County, updated regularly, HERE.

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